Lincoln Motor Company has officially confirmed that it will not revive its iconic full-size sedans like the Town Car or Continental. This decision puts an end to speculation around a possible comeback of these classic nameplates, even as the brand navigates an uncertain future shaped by shifting market preferences and electrification delays.
The American luxury carmaker, a subsidiary of Ford Motor Company, has clarified that there are no new models under development for its traditional sedan lineup. Instead, Lincoln’s current and future roadmap continues to focus on SUVs, which dominate the luxury vehicle market in the United States.
Over the past few years, Lincoln had revealed several EV and sedan concept cars, signaling interest in electrified mobility. However, delays and cancellations of Ford’s dedicated EV platforms have impacted Lincoln’s ability to bring new electric sedans to production. At present, Lincoln lacks a suitable platform for developing a large sedan.
Sales data further support the shift in strategy. In its final year on sale (2011), the Town Car recorded 9,500 units, which was more than the Navigator’s 8,600 units that same year. However, in 2023, the Navigator sold 17,500 units—still falling short of Cadillac Escalade’s 41,700 units. Cadillac, meanwhile, is actively working on two new electric sedans based on GM’s Ultium platform.
Currently, Lincoln’s only viable production platform is that of the Mustang, which isn’t suited for a full-size luxury sedan. Plans for a large electric SUV have also been delayed. While there is a possibility that a future PHEV or EV platform could support a new Lincoln sedan, there is no official development underway as of now.
The Town Car remains one of Lincoln’s most memorable nameplates, known for its spacious interiors, refined ride, and affordable luxury image. Despite its historical significance, Lincoln believes the demand has shifted, and the focus needs to stay on its SUV lineup, which includes models like the Corsair, Nautilus, Aviator, and Navigator.
With no clear plans for a new sedan and rising competition in the electric luxury segment, especially from Cadillac, Lincoln now finds itself at a strategic crossroads. Whether it can maintain relevance in a rapidly evolving market remains to be seen.
