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New Norton V4 Spotted During Testing; TVS CEO Sudarshan Venu Seen Riding the Motorcycle

By: Saniya

On: Sunday, July 20, 2025 6:58 PM

New Norton V4 Spotted During Testing; TVS CEO Sudarshan Venu Seen Riding the Motorcycle
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A significant development has emerged concerning Norton’s next-generation supersport motorcycle. Recently, images of the new Norton V4 undergoing road testing surfaced on social media. Notably, the motorcycle was seen being ridden by Sudarshan Venu, Chief Executive Officer of TVS Motor Company. This indicates the company’s strong commitment to the project.

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Last week, Norton released a teaser image of the upcoming model, featuring the motorcycle in dark and light shadows. Now, building upon that teaser, a series of full spy shots has been revealed, providing a clearer look at the bike’s styling and design elements.

New Norton V4 Spotted During Testing

International Launch Comes First

The new Norton V4 is a collaborative project between Norton and TVS. At present, there are no plans to launch the motorcycle in India. The company aims to reinforce Norton’s brand presence in international markets before considering entry into the Indian premium motorcycle segment. Therefore, Indian consumers may have to wait longer for its official release.

Redesigned Styling and Modern Appeal

The Norton V4 has been completely redesigned with a new aesthetic approach. The leaked images show a fresh headlight configuration, revised fairings, and a sharper, more aggressive overall profile. Compared to the previous version, the new model appears significantly more premium and contemporary.

The final paint scheme has not yet been confirmed. It is believed that the motorcycle spotted during testing is still a prototype, with final design refinements yet to be completed.

Engine and Features Remain Undisclosed

No official details have been released regarding the engine, specifications, or performance features of the new Norton V4. However, expectations are high that this fully-new motorcycle—developed under the joint effort of TVS and Norton—will be equipped with state-of-the-art technology and advanced features to compete effectively in global markets.

Norton V4 Official Reveal at EICMA 2025

The motorcycle is set to be officially unveiled on November 4 at the EICMA Motorcycle Show in Milan, Italy. The growing excitement and anticipation ahead of the launch signal that Norton is preparing to reclaim its legacy in the high-performance motorcycle segment.

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